Unlike regular LinkedIn articles that merely load your feed, a LinkedIn newsletter provides a more direct and engaging approach to communicate with your target audience. When you publish a newsletter, it is delivered directly to your subscribers, ensuring that your content is not lost in the mix of their daily updates. It allows you to invite people to subscribe, resulting in a loyal readership that is genuinely interested in your thoughts and updates.
Your newsletter can also be discovered and shared by anyone, even those who are not directly connected to you. In this article, we’ll show you how you can effectively set up your LinkedIn newsletter and improve your professional profile.
Steps to Create a Newsletter on LinkedIn
1.Create Your Newsletter
On your LinkedIn homepage, click on the Write an article button under the Start a post section.
Access the Newsletter Option: Click on the “Manage” dropdown menu at the top right of the article interface and select “Create newsletter” from the options.
2. Fill in the Newsletter Details
A window will pop up, asking for details about your newsletter:
Newsletter Title: Choose a title that reflects the theme or content of the newsletter. Don’t use emojis in the title of your newsletter.
Description: Write a summary of your newsletter’s cover (e.g., industry insights, career tips, company updates).
Publishing Cadence: Select how often you plan to send your newsletter (weekly, biweekly, monthly).
Logo: You can upload a logo to brand your newsletter.
You may change the logo, publishing cadence, title, and description at any time. However, making drastic changes could confuse your subscribers.
4. Write Your First Edition
After filling the newsletter details, you will have succesfully created your newsletter.
You can start writing your first issue just like writing an article. Click on create new edition.
Add links and media (images, videos, and PDFs) to make the newsletter engaging.Use headings, images, and bullet points to format the content for readability.
When you’re done, click next to preview the content to make sure it looks good.
5. Publish and Distribute
Click Publish when your content is ready. You can also schedule for a later date.
Your newsletter page, which includes a summary of your newsletter, page details, and a list of the newsletter articles, is automatically produced after you publish your first edition.
LinkedIn will automatically notify your connections and followers about your newsletter. They will have the option to subscribe to it.
You can also share the newsletter post in your feed to attract more readers.
6. Promote and Build Your Subscriber Base
Promote your newsletter through regular posts on LinkedIn, other social media platforms, or via email. Encourage people in your network to subscribe so that they receive future issues directly in their inbox.
7. Managing Your Newsletter
Analytics: After publishing, you can monitor how your newsletter performs via LinkedIn’s article analytics (views, likes, comments, shares).
Consistency: Stick to the publishing schedule (weekly, biweekly, etc.) that you mentioned when setting up the newsletter to maintain audience engagement.It is advisable to follow this linkedIn professional guidelines when writing your newsletter.
Your LinkedIn newsletter best practices
Choose a Clear Name
When choosing a name for your newsletter, go with something short and plain that expresses what readers can expect from each edition. Avoid overly imaginative or branded titles; simplicity is key. Use a title that describes what readers will find in that specific newsletter, inviting them to click and interact.
Keep a Consistent Schedule
Most newsletters are released daily, weekly, biweekly, or monthly. Remember that if your newsletter is less regular, readers are going to expect deeper information with each delivery. Monitor your engagement levels; if you have poor open rates, consider increasing the frequency of your newsletters. To ensure a successful launch, generate valuable content that resonates with your target audience ahead of time.
Write a Compelling Description
Similar to naming your newsletter, your explanation should be simple and direct. You have a limited number of characters to effectively summarize the contents of your newsletter and encourage readers to click and subscribe.
Leverage SEO
Incorporating important industry-related keywords into your email headlines and descriptions will help you rank higher in search results. This method helps to attract a larger audience and improve readership, making it easier for potential subscribers to find your content.
Use Visuals
Incorporating visuals into your newsletter helps to break up the text and offer visual interest, making it simpler for your readers to connect with the content as they scroll through each section. Each article in your newsletter should have a cover photo with recommended dimensions of 1920w x 1080h.
Test Distribution Timing
To increase your open rates, experiment with the timing of your newsletter distribution to LinkedIn inboxes. Think about the time zones that your subscribers are in. Should you plan your email to reach various time zones at the best moment, or should you just target the majority? This method can improve the exposure and engagement of your content.
Upload a Logo
Including a logo in your newsletter improves engagement and visual recognition. The recommended logo size is 300 x 300 pixels.
Promote Your Newsletter
To increase engagement, share your newsletter with your entire readership. A dialogue box will open, allowing you to provide contextual information, and insights into specific articles, and ask readers questions. Use @mentions and hashtags to boost visibility, and urge colleagues to share it on and off LinkedIn to maximize reach.