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What is Email Marketing? The Ultimate Guide for Beginners
According to a research conducted by Litmus across every industry, for every $1 invested in email marketing, you yield $36. That is a return of about 3,600%. It’s no wonder, Content Marketing Institute reported in 2023 that 69% of marketers use email to reach their customers. With the right strategy and execution, email marketing can…
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15 Email Etiquette Rules for Businesses
Email plays a crucial role in today’s business world, serving as a vital means of communication for professionals in various fields. It’s used for sharing information, organizing projects, and nurturing connections. Given its widespread use, observing proper email etiquette is crucial in businesses. Not only does it reflect professionalism on your end, but it also…
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10 Best Email Marketing Software for Professional Campaigns
Email marketing is a powerful tool that can help you build a subscriber base and communicate with them to achieve your business goals. With the right email marketing software, you can collect email addresses from your audience using sign up and other opt-in forms, create and send professional-looking emails, automate your campaigns, and track your…
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15 Benefits of Email Marketing
Email marketing is a unique form of marketing that informs your email list subscribers about your content, products, services and more, making them feel valued and important to your business. In today’s world, email communication is known to be an easy way to market businesses due to its international presence and, most of all, the…
