{"id":1503,"date":"2024-10-28T07:16:53","date_gmt":"2024-10-28T07:16:53","guid":{"rendered":"https:\/\/convertnow.co\/?p=1503"},"modified":"2026-06-22T14:09:47","modified_gmt":"2026-06-22T14:09:47","slug":"newsletter-statistics","status":"publish","type":"post","link":"https:\/\/convertnow.co\/resources\/newsletter-statistics\/","title":{"rendered":"30 Newsletter Statistics You Should Know For 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"> Newsletters have become an important part of online communication, and their value keeps increasing. As businesses look to build stronger relationships with their audiences, email newsletters provide a great way to connect and make revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing will remain essential for brands to engage with customers in 2026. Are you curious about how effective this strategy is?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out these 30 important newsletter statistics you should know for 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">General Newsletter Statistics<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Half&nbsp;of&nbsp;the&nbsp;8&nbsp;billion&nbsp;people&nbsp;on&nbsp;Earth,&nbsp;or&nbsp;more&nbsp;than&nbsp;4&nbsp;billion,&nbsp;use&nbsp;email&nbsp;regularly.&nbsp;This&nbsp;number&nbsp;is&nbsp;expected&nbsp;to&nbsp;reach&nbsp;4.6&nbsp;billion&nbsp;by&nbsp;2026. The&nbsp;takeaway?&nbsp;Email&nbsp;is&nbsp;growing,&nbsp;not&nbsp;dying,&nbsp;offering&nbsp;huge&nbsp;opportunities&nbsp;for&nbsp;marketers. (<a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2.<\/strong> 6 out of 10 consumers say they have bought something because of a marketing email they received. (<a href=\"https:\/\/www.constantcontact.com\/blog\/benefits-of-email-marketing\/?utm_source=blog.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=50-email-newsletter-statistics-you-need-to-know-2024\" target=\"_blank\" rel=\"noreferrer noopener\">Constant Contact<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3.<\/strong> More than 80% of industry professionals indicated that they incorporated email newsletters into their marketing strategies in 2022. (<a href=\"https:\/\/www.statista.com\/topics\/1446\/e-mail-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4.<\/strong> The average individual spends 5 hours daily checking emails for work and personal reasons (<a href=\"https:\/\/www.slideshare.net\/adobe\/2019-adobe-email-usage-study?from_action=save&amp;utm_source=blog.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=50-email-newsletter-statistics-you-need-to-know-2024\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. <\/strong>Campaign emails are 22 times less likely to be converted than order and shipping confirmation emails (<a href=\"https:\/\/www.omnisend.com\/wp-content\/uploads\/2024\/02\/2023-email-sms-and-push-report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Omnisend<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How People Access Email<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. <\/strong>Most email users check their emails on multiple devices: 81% use smartphones, 74% use desktops or laptops, 21% use tablets, and 2% use smartwatches (<a href=\"https:\/\/www.slideshare.net\/adobe\/adobe-consumer-email-survey-report-2017?qid=fe503a8f-cc7f-4257-b110-123154adccac&amp;v=&amp;b=&amp;from_search=3&amp;utm_source=blog.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=50-email-newsletter-statistics-you-need-to-know-2024\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7<\/strong>. Nowadays, 73% of businesses give mobile device optimization a top priority when developing email marketing campaigns. (<a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-examples-list?__hstc=150320169.cf166723e0883919620be96b90b45c9a.1729761441546.1729761441546.1729761441546.1&amp;__hssc=150320169.1.1729761441546&amp;__hsfp=2270106625\" target=\"_blank\" rel=\"noreferrer noopener\">Hubspot<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8.<\/strong> An iPhone is used by 28.4% of users to open their mobile emails, followed by an iPad (9.3%) and Google Android (2.3%). (<a href=\"https:\/\/www.emailmonday.com\/mobile-email-usage-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hubspot<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>9. <\/strong>Effectiveness of Email Newsletters in B2B Marketing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10.<\/strong> 44% of B2B marketers believe that email newsletters are the best way to achieve results in their marketing efforts. (<a href=\"https:\/\/contentmarketinginstitute.com\/articles\/b2b-content-marketing-trends-research\/#use-of-content-types\" target=\"_blank\" rel=\"noreferrer noopener\">Content Marketing Institute<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI Email Marketing Statistics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>11.<\/strong> 934% of marketers in the U.S., UK, and Europe find using AI to personalize content and newsletters the most exciting part of email marketing. (<a href=\"https:\/\/www.statista.com\/statistics\/1406421\/ai-feautures-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>12. <\/strong>AI is used to improve email marketing by 87% of adopters (<a href=\"https:\/\/masterofcode.com\/blog\/ai-statistics#:~:text=87%25%20of%20AI%20adopters%20in,of%20retailers%20actively%20using%20AI.\" target=\"_blank\" rel=\"noreferrer noopener\">Master of Code<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>13<\/strong>. AI is used by 49% of email marketers to generate content&nbsp;(<a href=\"https:\/\/www.forbes.com\/advisor\/business\/software\/email-marketing-statistics\/#email_usage_statistics_section\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>14.<\/strong> OpenAI&#8217;s ChatGPT is used by 51% of marketers who use AI. Additional tools include Scalenut (19%), Anyword (18%), DALL-E (16%), Copy.ai (21%), and Jasper (14%),&nbsp;(<a href=\"https:\/\/www.litmus.com\/wp-content\/uploads\/pdf\/Litmus-2023-State-of-Email-Design-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Litmus<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>15. <\/strong>With AI-powered campaigns, click-through rates increase by 13%, and 41% of advertisers report more revenue (<a href=\"https:\/\/business.adobe.com\/blog\/basics\/ai-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Generational Influence of Brand Newsletters on Purchasing Decisions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>16.<\/strong> In the United States, 40% of millennial respondents stated that they were likely or very likely to be influenced to buy anything by a brand&#8217;s regular newsletter. (<a href=\"https:\/\/www.statista.com\/statistics\/1339257\/e-mail-marketing-effectiveness-millennials-usa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>17.<\/strong> In the United States, 37% of Gen Z respondents stated that they were likely or very likely to be influenced to buy anything by a brand&#8217;s regular newsletter. (<a href=\"https:\/\/www.statista.com\/statistics\/1339254\/e-mail-marketing-effectiveness-gen-z-usa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>18.<\/strong> In the United States, 32% of Gen X consumers stated that they were likely or very likely to be influenced to buy anything by a brand&#8217;s regular newsletter. (<a href=\"https:\/\/www.statista.com\/statistics\/1339256\/e-mail-marketing-effectiveness-gen-x-usa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>19.<\/strong> In the United States, 31% of baby boomer respondents stated that they were likely or very likely to be influenced to buy anything by a brand&#8217;s regular newsletter. (<a href=\"https:\/\/www.statista.com\/statistics\/1339259\/e-mail-marketing-effectiveness-baby-boomers-usa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Importance of Personalization when Sending Newsletters<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>20.<\/strong> When brand interactions aren&#8217;t tailored to their interests, 76% of consumers become irate, and 71% expect&nbsp;individualized interactions from brands. (<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noreferrer noopener\">Mckinsey<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>21.<\/strong> Additionally, personalization increases sales. According to 80% of customers, they are more inclined to conduct business with a company that utilizes personalization. (<a href=\"https:\/\/www.epsilon.com\/us\/insights\/blog\/10-click-worthy-email-personalization-trends-for-2022\" target=\"_blank\" rel=\"noreferrer noopener\">Epsilon<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>22.<\/strong> The majority of marketers (66%) use age data to personalize email campaigns. For example, 18Netflix offers its users recommendations in newsletters&nbsp;based on the TV series and films they have watched. (<a href=\"https:\/\/www.statista.com\/statistics\/810634\/marketing-personalization-age-data-channel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Click-Through &amp; Open Rates Statistics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>23.<\/strong> Across all industries, the average email newsletter open rate is 21.33%. (<a href=\"https:\/\/moosend.com\/blog\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Moosend<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>24. <\/strong>The greatest day to send emails is Friday since it has the highest open rate (18.9%) and click-through rate (2.7%). (<a href=\"https:\/\/moosend.com\/blog\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Moosend<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>25.<\/strong>Despite the fact that most consumers prefer HTML emails with images, plain-text emails typically perform better. (<a href=\"https:\/\/moosend.com\/blog\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Moosend<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>26. <\/strong>Across all industries, the average click-to-open rate is 14.1%.(<a href=\"https:\/\/moosend.com\/blog\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Moosend<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Email Spam Stats<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>27.<\/strong> About 48.63% of all emails sent are classified as spam, while 54.53% of spam emails come from IP addresses located in the US, mainland China, and Russia. (<a href=\"https:\/\/www.statista.com\/statistics\/420400\/spam-email-traffic-share-annual\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>28.<\/strong>There are an estimated 162.04 billion spam emails sent daily. (<a href=\"https:\/\/securelist.com\/spam-phishing-scam-report-2022\/108692\/\" target=\"_blank\" rel=\"noreferrer noopener\">Securelist<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Newsletter Frequency Statistics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>29.<\/strong> 54% of brands send newsletters&nbsp;two to four times a month. 32% &nbsp;send one email per month. 8%&nbsp;send five to nine emails a month. The remaining 6% send more regularly. (<a href=\"https:\/\/snov.io\/blog\/email-frequency-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">Snovio.io<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>30. <\/strong>Newsletters that were sent once a month had the highest open rate (28%). The second-highest open rate was achieved by sending two to four newsletters&nbsp;every month. &nbsp;(<a href=\"https:\/\/snov.io\/blog\/email-frequency-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">Snovio.io<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In summary, email newsletters are still a strong tool in digital marketing. With good open rates and engagement numbers, they provide great chances for conversions and connecting with customers. However, achieving success with newsletters involves more than just statistics. It also means creating quality content, writing catchy subject lines, and understanding what your audience wants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are the same principles that help newsletters stand out in competitive inboxes. Many of the <a href=\"https:\/\/convertnow.co\/resources\/best-newsletters\/\">best newsletters to subscribe to<\/a> follow this approach, focusing on strong content and a clear understanding of their audience to drive consistent engagement and long-term growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newsletters have become an important part of online communication, and their value keeps increasing. As businesses look to build stronger relationships with their audiences, email newsletters provide a great way to connect and make revenue. Email marketing will remain essential for brands to engage with customers in 2026. Are you curious about how effective this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>30 Newsletter Statistics You Should Know For 2026 - ConvertNow Resources<\/title>\n<meta name=\"description\" content=\"This newsletter statistics compiled by our team will help you figure out if you should start a newsletter for your business in 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/convertnow.co\/resources\/newsletter-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"30 Newsletter Statistics You Should Know For 2026 - 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