Email marketing is a vital part of digital marketing that offers significant benefits when used effectively. It remains an integral approach for small businesses and entrepreneurs, providing the optimal balance of reach, accessibility, and effectiveness. To achieve the best outcomes, it’s crucial to stay updated on the latest statistics and trends.
In this article, we will examine 100 key email marketing statistics for 2025, helping you understand how to maximize this proven marketing strategy.
Email Strategy Statistics
1. Including videos in your emails can boost open rates by 300% (Oberlo)
2. Video thumbnails can lead to a 22% increase in clicks on average (Oberlo).
3. Welcome emails make 320% more revenue per email than promotional emails (Invescopro).
4. Welcome emails have an impressive open rate of 82% (GetResponse).
5. Conducting QA, A/B testing, and spam testing on your emails can result in a higher return on investment, with potential increases of up to 28% when testing is applied to your email strategy (Litmus, 2022).
6. The best email subject lines spark curiosity, offer promotions, and are tailored to each recipient’s interests (HubSpot Blog Research, 2021).
7. 45% of people decide to open emails based on the sender, while 33% do so based on the subject line (Superoffice).
8. Consumers are more likely to buy from emails that offer coupons or discounts (67%), check in with them (33%), or provide business updates (28%) (constant contact).
9. If you limit your newsletters to five or fewer per week, you’ll likely see higher open and click rates from your audience (Hubspot).
10. Changing the wording in a call-to-action button from second-person to first-person can increase clicks by 90%(Lxahub).
11. Almost 22% of all email campaigns are opened within the first hour after being sent (Hubspot).
Email Usage Statistics
12. 31% of marketers use email marketing (HubSpot Blog Research, 2023).
13. By the end of 2023, email marketing is predicted to bring in almost $11 billion (Statista, 2021).
14. A 2023 survey found that 88% of people who use email check their inbox several times a day (Zerobounce).
15. In 2024, there are around 4.5 billion email users worldwide, and this number is expected to rise to over 4.8 billion by 2027 (Radicati).
16. More than 91% of people in the U.S. use email (Statista).
17. 35% of U.S. consumers have two email addresses, and 28% have more than four (Statista).
18. One out of every six emails ends up in the spam folder (Optinmonster).
19. Almost all users, 99%, check their email daily. Among these users, 58% look at their email as soon as they wake up in the morning (Optinmonster).
20. In 2023, about 347.3 billion emails were sent and received every day, which was a 4.3% rise from the previous year. This number is expected to grow even more in 2024, reaching around 361.6 billion (Oberlo).
21. Email marketing is the most popular way to engage customers in Europe, North America, and APAC, used by 77.6% of marketers, while content management is used by 62% and social media by 61%. (Dotdigital)
22. 21% of emails are opened within the first hour after they are sent (GetResponse).
Email ROI Statistics
23. Email marketing brings in $36 for every $1 spent: This means that for every dollar invested in email marketing, businesses make $36 back, resulting in a return on investment (ROI) of 3600% (Litmus).
24. Another study shows that for every dollar spent on email marketing, companies can expect to earn about $40 (Dma.Org.UK).
25. 18% of companies see an email marketing return on investment (ROI) of over $70 for every $1 spent (Barilliance).
26. 60% of consumers make purchases after receiving email promotions, and many consumers have bought something after getting a marketing email (constant contact).
27. 59% of people say that email marketing affects their buying choices. (SaleCycle)
28. When customers receive email offers, they usually spend 138% more than those who don’t get any emails. (disruptive advertising).
29. Only 30% of brands think they can measure the success of their email marketing efforts effectively. (Litmus)
30. 64% of small businesses use email marketing to connect with their clients (HubSpot).
31. Customers report that 36% rely on email as their main source for learning about changes in companies (Insider Intelligence).
32. Most people, 72%, prefer to use email as their primary way to contact brands (Almond Branch Marketing).
Email Automation Statistics
33. Users of marketing automation software should expect a 451% increase in qualified leads (Financesonline).
34. 35% of marketers use marketing automation technologies to create content and send emails (Finances Online).
35. Automation is used by 67% of marketers for drip or nurture marketing (Financesonline).
36. 68.5% of marketers believe that automation has enhanced message targeting (Linatech).
37. A single message autoresponder email achieved an impressive 98% open rate and a 37% click-through rate (Hubpost).
38. In a 2018 survey, 30% of marketers reported that using email automation helped them save time. Additionally, 22% said it was beneficial for generating leads, while 17% believed it contributed to increased revenue (GetResponse).
39. Trigger-based emails have impressive open rates of up to 49%, which is 95% higher than regular mass emails (Emarketeer).
40. The main reasons for adopting email automation are: to make marketing and sales more efficient (35%), enhance customer engagement and experiences (34%), reduce manual work (30%), and gather leads (28%) (Ascend2).
41. Automation tools help send different kinds of emails, including welcome emails (47%), promotional sales emails (46%), transactional emails (28%), invitations and reminders (27%), blog updates (26%), upselling emails (23%), and event-triggered emails based on the customer’s journey (15%) (Getresponse).
Mobile Email Statistics
42. Almost 20% of email campaigns are not designed to work well on mobile devices (SuperOffice).
43. 55% of emails are opened on mobile devices (eMarketer, 2023).
44. Nearly 55% of global website traffic comes from mobile devices, not counting tablets (Statista, 2022).
45. 46% of smartphone users like to get emails from businesses (Statista, 2021).
46. The Apple iPhone email app is the most popular, followed closely by Gmail (Litmus Labs, 2022).
47. Mobile devices account for 55% of email opens (eMarketer, 2023)
48. Using a mobile-friendly email design can boost unique clicks on mobile devices by 15%. (MailChimp, 2021)
49. 56% of marketers use mobile-optimized emails as part of their email marketing strategy. (HubSpot Blog Research, 2021)
50. Just 32.2% of recipients keep emails to read later on their computers, while 42% trash those that aren’t mobile-friendly (Sale Cycle).
51. After reading on a mobile device, visitors are 65% more likely to check out your website (Porch Group Media).
52. 36.3% of emails are opened on mobile devices worldwide (Increditools).
53. Mobile phones are used by 85% of consumers to access email (99 Firms).
54. In 2018, Apple continued to be the most popular mobile client for email reading, accounting for 29% of all openings, a 1% rise over 2017 (Campaign Monitor).
Email open rate statistics
55. By addressing your recipient by name, you can raise open rates and CTR by up to 35%. (SuperOffice).
56. Emails containing images had a greater open rate (27% vs. 20%) than those containing only text. as well as CTR (4.5 versus 3%). (GetResponse)
B2B Email Marketing Statistics
57. Just 5% of B2B companies in the US allocate funds for marketing (Statista).
58. According to Statista, digital marketing costs B2B enterprises 13% more than traditional marketing (Statista).
59. Email marketing software is used by 75% of B2B businesses to support content marketing. (Content Marketing Institue)
60. Email bounce rates for business-to-business (B2B) organizations averaged 1.2% in 2020. (Emfluence).
61. Email newsletters are used by 69% of B2B companies. (Content Marketing Institute)
62. 82% of B2B customers are willing to use brand purchasing history. (Statista)
63. Email engagement rates are regarded by 64% of B2B businesses as the most useful metric. (Content Marketing Institute)
64. 50% of B2B marketers believe that email marketing is the most effective channel in their multi-channel marketing approach, per a 2023 B2B marketing poll (Inside Intelligence).
65. The open rate for B2B marketing emails is 15.14 percent, which is slightly lower than that of B2C emails (19.7%). However, the click-through rate for B2B is 3.18%, while that of B2C is 2.09% (Data Marketing Association).
66. B2B marketers say that new product and feature announcement marketing emails have the highest click-through rate. (HubSpot Blog Research, 2021)
67. E-mail was recognized by 45% of B2B businesses as their “most effective digital marketing channel” (Ascend 2
68. Email marketing campaigns are typically sent by B2B organizations every 25 days (SuperOffice).
69. Email newsletters are the most effective method of nurturing leads, according to 31% of B2B marketers (Content Marketing Institute).
70. For business-related communications, an astounding 72% of B2B clients prefer email (Constant Contact).
71. Four out of ten respondents said they prefer to get educational emails rather than ones that are promotional (Adweek).
B2C email marketing statistics
72. 80% of recipients open a welcome email (Get Response).
73. 52% of B2C businesses send emails that are not responsive to mobile devices (HubSpot).
74. 58% of customers check their email first thing in the morning (Porch Group Media).
75. 59% of consumers state that email marketing influences their buying decisions (OptinMonster).
76. 83% of consumers are willing to provide their data to receive individualized services (Accenture).
77. Merely 17% of business-to-consumer marketers contact their clients at least once every month (SaleCycle).
78. One autoresponder email has a 98% open rate and a 37% click-through rate (Get Response).
Statistics about email marketing demographics
79. Eight out of ten individuals of Generation Z check their email at least once per day (Campaign Monitor).
80. 67% of Gen Z uses a mobile device to check their emails. (Bluecore)
81. According to 74% of Baby Boomers, email is the most personalized way for businesses to interact with their clientele, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z. (Bluecore).
82. The most common email users for online buying are Gen Z, Millennials, and Gen X. Boomers communicate with friends and family via email. (Edisonmail2023)
Statistics on AI in email marketing
83. According to 38.5% of consumers, using AI-driven email analytics is safe. (Selzy)
84. In 33.7% of cases, people are not familiar with AI in email marketing. (Selzy)
85. Just 28% of consumers are aware of AI’s evolving capabilities. (Selzy)
86. 54% of marketers who use generative AI to create emails say it is “very effective,” while 95% say it is “effective.” (Hubspot)
87. According to 43% of marketers who use generative AI, email creation is where it’s most useful (Hubspot).
88. Email subject lines generated by AI have a 5–10% higher open rate (Bussiness Edit)
89. AI can enhance email newsletters, according to 58% of marketers (Selzy)
90. Marketers who use AI to personalize emails saw a 41% boost in revenue and a 13.44% increase in CTR (Bussiness Edit).
91. Writing letters to prospects is where AI is most helpful, according to 21% of sales professionals who utilize it in their work. According to 32% of respondents, it’s most helpful for repurposing messages by changing their target audience (Hubspot).
Email marketing statistics by industry
92. The education sector has the highest open and click rates, with a click-through rate of 28.5% (Campaign Monitor).
93. Retail has the lowest open rate at 17.1%, but it saw the biggest increase in open rate in a year, going up by 4.5%. (Campaign Monitor).
94. In 2021, the real estate, design, and construction sectors had the highest click-through rate at 17.2% (Campaign Monitor).
95. Meanwhile, the wellness and fitness industry has the highest unsubscribe rate at 0.4%. (Campaign Monitor) .
96. Government emails had the highest average open rate at 28.77% (Mailchimp).
97. A good click-through rate for emails is generally between 2% and 5% (Campaign Monitor).
98. Emails from hobby-related businesses ranked second with a 27.74% open rate (Mailchimp).
99. Emails about religion had a 27.62% open rate, placing them third (Mailchimp).
100. Vitamin supplements had the lowest open rate at 15.03% (Mailchimp).
In conclusion, email marketing is still a very effective way for businesses to reach their customers and boost success. The insights from the above 100 compelling email marketing statistics highlight its effectiveness and potential. With this information, you can start using email marketing to take advantage of its benefits. Now is the perfect time to make email a key part of your marketing efforts and help your business grow.
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