Newsletters have become an important part of online communication, and their value keeps increasing. As businesses look to build stronger relationships with their audiences, email newsletters provide a great way to connect and make revenue.
Email marketing will remain essential for brands to engage with customers in 2025. Are you curious about how effective this strategy is?
Check out these 30 important newsletter statistics you should know for 2025.
General Newsletter Statistics
- Half of the 8 billion people on Earth, or more than 4 billion, use email regularly. This number is expected to reach 4.6 billion by 2025. The takeaway? Email is growing, not dying, offering huge opportunities for marketers. (Statista)
2. 6 out of 10 consumers say they have bought something because of a marketing email they received. (Constant Contact)
3. More than 80% of industry professionals indicated that they incorporated email newsletters into their marketing strategies in 2022. (Statista)
4. The average individual spends 5 hours daily checking emails for work and personal reasons (Adobe).
5. Campaign emails are 22 times less likely to be converted than order and shipping confirmation emails (Omnisend)
How People Access Email
6. Most email users check their emails on multiple devices: 81% use smartphones, 74% use desktops or laptops, 21% use tablets, and 2% use smartwatches (Adobe).
7. Nowadays, 73% of businesses give mobile device optimization a top priority when developing email marketing campaigns. (Hubspot)
8. An iPhone is used by 28.4% of users to open their mobile emails, followed by an iPad (9.3%) and Google Android (2.3%). (Hubspot)
9. Effectiveness of Email Newsletters in B2B Marketing
10. 44% of B2B marketers believe that email newsletters are the best way to achieve results in their marketing efforts. (Content Marketing Institute)
AI Email Marketing Statistics
11. 934% of marketers in the U.S., UK, and Europe find using AI to personalize content and newsletters the most exciting part of email marketing. (Statista)
12. AI is used to improve email marketing by 87% of adopters (Master of Code).
13. AI is used by 49% of email marketers to generate content (Forbes)
14. OpenAI’s ChatGPT is used by 51% of marketers who use AI. Additional tools include Scalenut (19%), Anyword (18%), DALL-E (16%), Copy.ai (21%), and Jasper (14%), (Litmus).
15. With AI-powered campaigns, click-through rates increase by 13%, and 41% of advertisers report more revenue (Adobe)
Generational Influence of Brand Newsletters on Purchasing Decisions
16. In the United States, 40% of millennial respondents stated that they were likely or very likely to be influenced to buy anything by a brand’s regular newsletter. (Statista)
17. In the United States, 37% of Gen Z respondents stated that they were likely or very likely to be influenced to buy anything by a brand’s regular newsletter. (Statista)
18. In the United States, 32% of Gen X consumers stated that they were likely or very likely to be influenced to buy anything by a brand’s regular newsletter. (Statista)
19. In the United States, 31% of baby boomer respondents stated that they were likely or very likely to be influenced to buy anything by a brand’s regular newsletter. (Statista)
The Importance of Personalization when Sending Newsletters
20. When brand interactions aren’t tailored to their interests, 76% of consumers become irate, and 71% expect individualized interactions from brands. (Mckinsey)
21. Additionally, personalization increases sales. According to 80% of customers, they are more inclined to conduct business with a company that utilizes personalization. (Epsilon)
22. The majority of marketers (66%) use age data to personalize email campaigns. For example, 18Netflix offers its users recommendations in newsletters based on the TV series and films they have watched. (Statista)
Click-Through & Open Rates Statistics
23. Across all industries, the average email newsletter open rate is 21.33%. (Moosend)
24. The greatest day to send emails is Friday since it has the highest open rate (18.9%) and click-through rate (2.7%). (Moosend)
25.Despite the fact that most consumers prefer HTML emails with images, plain-text emails typically perform better. (Moosend)
26. Across all industries, the average click-to-open rate is 14.1%.(Moosend)
Email Spam Stats
27. About 48.63% of all emails sent are classified as spam, while 54.53% of spam emails come from IP addresses located in the US, mainland China, and Russia. (Statista)
28.There are an estimated 162.04 billion spam emails sent daily. (Securelist)
Newsletter Frequency Statistics
29. 54% of brands send newsletters two to four times a month. 32% send one email per month. 8% send five to nine emails a month. The remaining 6% send more regularly. (Snovio.io)
30. Newsletters that were sent once a month had the highest open rate (28%). The second-highest open rate was achieved by sending two to four newsletters every month. (Snovio.io)
Conclusion
In summary, email newsletters are still a strong tool in digital marketing. With good open rates and engagement numbers, they provide great chances for conversions and connecting with customers. However, achieving success with newsletters involves more than just statistics. It also means creating quality content, writing catchy subject lines, and understanding what your audience wants. By focusing on these aspects, businesses can make the most of their email newsletters and build lasting relationships with their subscribers.
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