Send the right email to the right person every time.
ConvertNow segmentation filters your audience by tags, custom fields, engagement behaviour, and date-based criteria, updating in real time with no manual refresh. ConvertNow also includes list splitting, which divides any segment into equal parts for A/B testing and controlled campaign rollouts. Segmentation and list splitting are included on every ConvertNow plan at no extra charge.
Start segmenting for freeSegment by anything that matters
Build segments from any combination of subscriber data: who they are, what they have done, and how they have engaged with your emails.
Tag-based segments
Tag subscribers when they sign up, take an action, or reach a milestone. Build segments from single tags or combinations: everyone tagged "customer" and "pro-plan" for example.
Custom field segments
Collect custom data at sign-up: industry, company size, location, plan type, and build segments from any field. Send different content to different customer profiles.
Engagement segments
Segment by email activity: opened in the last 30 days, clicked at least once, never opened. Use engagement data to target your most active subscribers or re-engage your coldest ones.
Date and time segments
Segment by sign-up date, last activity, or custom date fields. Send anniversary emails, renewal reminders, or re-engagement campaigns timed to each subscriber's specific dates.
List splitting: a ConvertNow original
List splitting lets you divide any segment into equal parts for targeted testing and controlled rollouts. Split your list 50/50 to test two different campaigns. Or split 10/90 to test on a small group before rolling out to everyone.
- Split any segment into 2, 3, or more equal parts
- Send different campaigns to each part
- Compare results across splits in one view
- Ideal for A/B testing content, subject lines, or send times
- Controlled rollouts: test on 10%, expand to 100%
Real-time segments: always up to date
ConvertNow segments update in real time. When a subscriber meets the criteria for a segment, they are added immediately, no manual refresh required.
Dynamic segments
Segments update automatically as subscriber data changes. A subscriber who becomes inactive drops out of your engaged segment and into your re-engagement segment without any manual work.
Automation triggers
Use segment membership as an automation trigger. When a subscriber enters a segment (for example "inactive for 30 days") automatically enrol them in a re-engagement sequence.
Campaign targeting
Send any campaign to any segment. Build a segment once and reuse it across multiple campaigns. Combine segments with exclude rules: send to "customers" but not "already purchased this product".
Frequently asked questions
How is segmentation different from just tagging subscribers?
Tags are one input. A segment can combine tags with custom fields, engagement behaviour, and date-based criteria in a single filter, so you can target something like "tagged customer, opened in the last 30 days, and signed up after a specific date" all at once.
What is list splitting used for?
Dividing any segment into equal parts for testing or controlled rollouts. Split a segment 50/50 to A/B test two subject lines, or split 10/90 to test a change on a small group before sending to everyone.
Do segments update automatically as subscriber data changes?
Yes. Segments are dynamic and update in real time. A subscriber who stops engaging drops out of an "engaged" segment and can enter a re-engagement segment automatically, with no manual refresh required.
Can I combine multiple conditions in one segment?
Yes. Segments can combine tags, custom fields, engagement history, and date fields together, and you can add exclude rules, for example targeting "customers" while excluding anyone who already purchased a specific product.
Start segmenting your audience today
Real-time segmentation and list splitting on the free plan. No credit card required.
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